Quick start

This guide walks you through your first Stobo MCP workflow: auditing a website, identifying issues, and generating fixes — all from your AI assistant.

This quickstart uses free tools only. No API key required.

Run your first audit

Open your AI editor

Launch Claude Desktop, Cursor, VS Code, or your configured MCP client.

Ask for a site audit

Run a full SEO + AEO audit on any website:

Audit https://example.com

The AI will use the audit_site tool to run:

30 SEO checks across 7 categories (Content, Links, Technical, Performance, Security, Social, Accessibility)
7 AEO checks for AI discoverability (robots_ai, llms.txt, freshness, FAQs, FAQ schema, direct answers, sitemap)
Blog detection to identify article-level content
Sitemap discovery to map your content structure

Results are cached for 24 hours. Re-running the same URL within 24h returns cached results instantly.

Review the results

The AI will present:

Combined score — SEO + AEO percentage
SEO grade — Letter grade and points breakdown
AEO percentage — AI visibility score
Category breakdown — Performance across 7 SEO categories
AEO checklist — Pass/fail for each of 7 checks
Top recommendations — Prioritized fixes for failing checks

Example output:

## example.com — 68% (SEO + AEO)
SEO: B (258/380)
AEO: 57% (4/7)

Category Breakdown:
- Content: 85%
- Links: 72%
- Technical: 65%
- Performance: 55%
- Security: 100%
- Social: 40%
- Accessibility: 70%

AEO Checklist:
✓ robots_ai — AI crawlers allowed
✗ llms.txt — Missing
✓ freshness — Date markup present
✓ faqs — FAQ content found
✗ faq_schema — FAQ schema missing
✓ direct_answer — Concise answers present
✗ sitemap — No sitemap found

Fix failing checks

After the audit, fix any failing AEO checks. The AI will often suggest these proactively.

Generate llms.txt (500 credits)

If your llms.txt check failed:

Generate an llms.txt for https://example.com

The generate_llms_txt tool creates a ready-to-deploy llms.txt file following the spec:

# Example Site
https://example.com

## About
We build tools for developers.

## Products
- API Platform: RESTful API for...
- CLI Tool: Command-line interface for...

## Contact
Email: hello@example.com

Deploy this to https://example.com/llms.txt.

This is a premium tool requiring 500 credits. Get credits at trystobo.com.

Generate robots.txt (free)

If AI crawlers are being blocked:

Create a robots.txt that allows AI crawlers

The generate_robots_txt tool creates an AI-friendly robots.txt:

# AI Crawlers
User-agent: GPTBot
Allow: /

User-agent: ClaudeBot
Allow: /

User-agent: PerplexityBot
Allow: /

User-agent: anthropic-ai
Allow: /

User-agent: Bytespider
Allow: /

# Search Engines
User-agent: Googlebot
Allow: /

User-agent: Bingbot
Allow: /

Deploy to https://example.com/robots.txt.

Generate sitemap.xml (free)

If your sitemap is missing:

Generate a sitemap for https://example.com

The generate_sitemap tool crawls up to 200 URLs and builds a sitemap:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <url>
    <loc>https://example.com/</loc>
    <lastmod>2026-02-28</lastmod>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
  </url>
  <url>
    <loc>https://example.com/blog/post-1</loc>
    <lastmod>2026-02-20</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.8</priority>
  </url>
</urlset>

Deploy to https://example.com/sitemap.xml.

Generate date markup (free)

If freshness signals are missing:

Generate date markup for https://example.com/blog/my-post

The generate_freshness_code tool creates a schema.org snippet:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "My Post Title",
  "datePublished": "2026-01-15",
  "dateModified": "2026-02-28",
  "author": {
    "@type": "Organization",
    "name": "Example Site"
  }
}
</script>

Add to the <head> of your blog post.

Audit a specific article

For blog posts, use audit_article to get article-level insights:

Run article audit

Audit https://example.com/blog/my-comprehensive-guide

The AI uses audit_article to run:

7 SEO checks — Title, meta description, headings, keyword usage, readability, word count, image alt text
14 AEO checks — Freshness, FAQs, direct answers, schema markup, internal linking, external sources, content structure, etc.

Optionally target a keyword:

Audit https://example.com/blog/my-guide targeting "content marketing"

Review article-specific recommendations

You’ll get targeted fixes for the article:

Missing or weak meta description
Heading structure issues
Readability improvements (Flesch-Kincaid score)
Keyword optimization suggestions
FAQ and schema markup recommendations

Extract brand voice and rewrite content

For premium content optimization:

Extract your brand voice (500 credits)

Analyze your writing style from existing blog posts:

Extract the brand voice from https://example.com/blog

The extract_tone tool:

Discovers blog posts from your blog index or sitemap
Analyzes up to 10 articles
Creates a voice profile describing:
- Tone (professional, casual, technical, friendly, etc.)
- Vocabulary patterns
- Sentence structure
- Common phrases
- Style characteristics

Requires 500 credits. Get credits at trystobo.com.

Rewrite an article (1,000 credits)

Optimize an article for SEO and AI visibility while keeping your voice:

Rewrite https://example.com/blog/my-article for better AI visibility

The rewrite_article tool:

Audits the article (7 SEO + 14 AEO checks)
Identifies specific issues (missing FAQs, weak headings, poor keyword usage, etc.)
Rewrites the article to fix those issues
Maintains your brand voice (uses tone profile if available)
Returns the improved version

Requires 1,000 credits. Get credits at trystobo.com.

Check content freshness across your blog

Identify blog posts missing date markup:

Run freshness audit

Check freshness across my blog at https://example.com/sitemap.xml

The audit_freshness tool:

Scans your sitemap (up to 50 URLs by default)
Checks each page for datePublished and dateModified schema
Reports which pages are missing freshness signals

Example output:

Freshness Audit Results:

✓ 23 pages have proper date markup
✗ 12 pages are missing dates:

- /blog/old-post-1 — No date markup
- /blog/old-post-2 — No date markup
- /blog/guide-3 — Missing dateModified

Fix missing dates

For each page without dates, generate markup:

Generate date markup for https://example.com/blog/old-post-1

Deploy the generated schema to the page’s <head>.

Real-world workflow example

Here’s a complete audit → fix workflow:

Audit the site

Audit https://phantombuster.com

Response:

## phantombuster.com — 72% (SEO + AEO)
SEO: B+ (285/380)
AEO: 43% (3/7)

Failing AEO checks:
✗ llms.txt — Missing
✗ faq_schema — FAQ schema missing
✗ sitemap — Sitemap incomplete
✗ freshness — Some blog posts missing dates

Generate llms.txt

Generate an llms.txt for https://phantombuster.com

AI returns a ready-to-deploy llms.txt file.

Fix sitemap

Generate a complete sitemap for https://phantombuster.com

AI crawls the site and builds a full sitemap.xml.

Audit freshness

Check freshness across https://phantombuster.com/sitemap.xml

AI identifies 8 blog posts missing date markup.

Fix freshness

For each page:

Generate date markup for https://phantombuster.com/blog/post-1
Generate date markup for https://phantombuster.com/blog/post-2
...

AI generates schema for each page.

Re-audit

Audit https://phantombuster.com again

New score:

## phantombuster.com — 89% (SEO + AEO)
SEO: B+ (285/380)
AEO: 86% (6/7)

All AEO checks now passing except FAQ schema.

Check your credits

If using premium tools, monitor your balance:

How many credits do I have left?

The get_credits tool shows:

Plan type (free, starter, pro, enterprise)
Total credits purchased
Credits used this month
Remaining balance
Credit breakdown by tool

Sample prompts

Here are more prompts to try:

Audits

"Audit phantombuster.com"
"Check https://example.com for AI visibility"
"What's failing on my site?"
"Deep-dive https://example.com/blog/my-post"

Fix generation

"My llms.txt is missing — generate one"
"AI crawlers are blocked — fix my robots.txt"
"Generate a sitemap for my site"
"Add date markup to this page"

Content optimization

"Extract my brand voice from my blog"
"Rewrite this article for better SEO"
"Optimize https://example.com/blog/guide"

Diagnostics

"Check if Stobo is working"
"Test the connection"
"How many credits do I have left?"

Get Started

Tools Reference

Guides

Advanced

Quick start

Quick start

Run your first audit

Fix failing checks

Audit a specific article

Extract brand voice and rewrite content

Check content freshness across your blog

Real-world workflow example

Check your credits

Sample prompts

Audits

Fix generation

Content optimization

Diagnostics

Next steps

Tool reference

Workflows

Get API key

GitHub

Get Started

Tools Reference

Guides

Advanced

​Quick start

​Run your first audit

​Fix failing checks

​Audit a specific article

​Extract brand voice and rewrite content

​Check content freshness across your blog

​Real-world workflow example

​Check your credits

​Sample prompts

​Audits

​Fix generation

​Content optimization

​Diagnostics

​Next steps

Tool reference

Workflows

Get API key

GitHub

Quick start

Run your first audit

Fix failing checks

Audit a specific article

Extract brand voice and rewrite content

Check content freshness across your blog

Real-world workflow example

Check your credits

Sample prompts

Audits

Fix generation

Content optimization

Diagnostics

Next steps