Introduction to Stobo MCP
Stobo MCP is an MCP server that gives AI assistants direct access to Stobo’s SEO and AEO audit engine. Use it from Claude Desktop, Cursor, VS Code, Windsurf, and any MCP-compatible client to audit, fix, and optimize your website for search engines and AI discovery.Most tools are free and work without an API key. Premium features like llms.txt generation and content optimization require credits.
What is Stobo MCP?
Stobo MCP connects AI tools to Stobo’s optimization platform through the Model Context Protocol (MCP), an open standard for AI-tool integration. Instead of manually fetching web pages and parsing HTML, your AI assistant can run comprehensive audits and generate fixes in a single tool call.Key features
Complete SEO + AEO audits
30 SEO checks across 7 categories (380 points) plus 7 AEO checks for AI discoverability. Get combined scores, category breakdowns, and actionable recommendations.
Instant fix generation
Generate ready-to-deploy llms.txt, robots.txt, sitemap.xml, and date markup files. Fix failing audit checks without leaving your AI editor.
Brand-aware content optimization
Extract your writing style from existing blog posts and rewrite articles to improve SEO and AI visibility while maintaining your brand voice.
Server-side metrics
Get Core Web Vitals, TTFB timing, HTTP status codes, and Flesch-Kincaid readability scores that can’t be computed from raw HTML alone.
82% fewer tokens
One audit tool call replaces dozens of web fetches and hundreds of thousands of tokens of raw HTML parsing. More efficient, faster results.
Free to start
All audit tools and most fix generators work without an API key or account. Get started immediately, upgrade when you need premium features.
What you can do
Website audits
Run a full 30-check SEO + 7-check AEO audit on any website. Get a combined score, category breakdowns, blog detection, sitemap discovery, and targeted recommendations.Article deep-dives
Analyze specific blog posts with 7 SEO and 14 AEO checks. Optionally target a keyword to get keyword-specific recommendations.Fix failing checks
Generate llms.txt, robots.txt, sitemap.xml, and date markup to fix issues found in audits. All files are ready to deploy.Content freshness tracking
Scan your sitemap and identify which blog posts are missing date markup that AI assistants look for.Brand voice extraction
Analyze up to 10 blog posts to build a tone profile describing your vocabulary, style patterns, and writing characteristics.Article rewriting
Rewrite articles to improve SEO and AI visibility while keeping your brand voice. Audits first, then applies targeted fixes.Why MCP instead of web_fetch?
Without Stobo, auditing a site means fetching every page withweb_fetch, pasting raw HTML into context, and asking the AI to parse it. A single site audit would cost ~71,000 tokens and 6 separate fetches.
With Stobo MCP, the same audit is one tool call, ~20,000 tokens.
| Task | Manual (web_fetch) | Stobo MCP |
|---|---|---|
| Full site audit (30 checks) | ~71,000 tokens / 6 fetches | ~20,000 tokens / 1 call |
| Freshness audit | ~60,000 tokens / 20 fetches | ~3,000 tokens / 1 call |
| llms.txt generation | ~35,000 tokens / 6 fetches | ~3,000 tokens / 1 call |
| Tone extraction | ~35,000 tokens / 10 fetches | ~5,000 tokens / 1 call |
| All tools combined | ~264,500 tokens / 56 fetches | ~47,000 tokens / 9 calls |
- Core Web Vitals (via Playwright)
- TTFB timing
- HTTP status codes for all links
- Flesch-Kincaid readability scoring
Pricing
| Tool | Cost |
|---|---|
audit_site, audit_article, audit_freshness | Free |
generate_robots_txt, generate_sitemap, generate_freshness_code | Free |
check_connection | Free |
generate_llms_txt | 500 credits |
extract_tone | 500 credits |
rewrite_article | 1,000 credits |
get_credits | Requires API key |